MTV2 LAUNCHES ROCK N JOCK CONCERT SERIES WITH DEW TOUR
Written by: Rockstar Energy Drink
MTV2 LAUNCHES ROCK N JOCK CONCERT SERIES WITH DEW TOUR
New Concert Series Launches with Breakout Bands Neon Trees and Paper Tongues
Burr Ridge, Ill. – June 17, 2010 – MTV2 and the Dew Tour today announced the MTV2 Rock N Jock Concert Series, a groundbreaking partnership that will provide artists with a 360 degree promotional platform through television, online and live events. Breakout bands, Neon Trees and Paper Tongues, will co-headline the MTV2 Rock N Jock Concert Series this summer at three of the five stops on the 2010 Dew Tour. The musical acts for the remaining two stops will be announced in the coming weeks.
The MTV2 Rock N Jock Concert Series will embark on a multi-city tour, making stops at all five Dew Tour events. Neon Trees and Paper Tongues will be co-headlining at the following events:
Date Location Event
June 24 Boston’s City Hall Plaza Skate Open, ISF Skateboarding World
Championships
August 13 Portland’s Rose Quarter Wendy’s Invitational
September 17 Salt Lake City’s EnergySolutions Arena Toyota
Neon Trees and Paper Tongues will receive national, on-air coverage during Dew Tour broadcasts on NBC and additional exposure across the MTV family of networks, including MTV2, MTVU, MTV Hits and full integration into the Rock N Jock programming block. This groundbreaking partnership immediately uplifts the Dew Tour music platform and exposes it to a wider, diverse audience through the MTV family of networks.
“This partnership provides a unique opportunity for artists to expand their fan base live at the Dew Tour and through a dual platform of MTV and NBC national exposure – an industry first,” said BJ Carretta, Director of Marketing and Communications. “Through partnering with MTV2, and having bands like Neon Trees and Paper Tongues on-board, we instantly elevate the Dew Tour music platform.”
For more information on Neon Trees visit www.fameisdead.com.
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For more information on Paper Tongues, visit www.papertongues.ning.com.
The complete 2010 Dew Tour event schedule is as follows:
Event Date Location
Skate Open, June 25-26 Boston, Mass. – TD Garden ISF Skateboarding World Championships
Nike 6.0 BMX Open July 23-24 Chicago, Ill. – Soldier Field South Festival Lot
Wendy’s Invitational Aug. 12-15 Portland, Ore. – Rose Quarter
Toyota Challenge Sept. 16-19 Salt Lake City, Utah – EnergySolutions Arena
Dew Tour Championships Oct. 14-17 Las Vegas, Nev. – Hard Rock Hotel & Casino
Entering its sixth year, the top athletes in the world will take part in the 2010 Dew Tour, all competing for the highly coveted Dew Cup that will be awarded at season’s end to champions in each of the five disciplines, culminating at the Dew Tour Championships at the Hard Rock Hotel & Casino in Las Vegas. The 2009 Dew Cup champions include Chris Cole (skateboard park), Bucky Lasek (skate vert), Garrett Reynolds (BMX park), Jamie Bestwick (BMX vert) and Ryan Nyquist (BMX dirt).
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Dew Tour
The Dew Tour consists of five major, multi-sport events spanning across the country, with a cumulative points system, a $2.5 million competitive purse a bonus pool at year-end based on overall tour standings. The Tour features skateboarding (park and vert), BMX (park, vert and dirt) and freestyle motocross. At season’s end, the overall points leaders in the five disciplines will be crowned year-end champions and awarded the prestigious Dew Cup. As part of an Alli property, key lifestyle elements complement the competitions at each Tour event including the Festival Village, specialty competitions, and live, cutting-edge music. The Dew Tour is broadcast live on NBC Sports with additional competition and lifestyle broadcasts on MTV, MTV2 and USA. The Dew Tour is also distributed on Fuel TV, Universal HD, and internationally on Eurosport 2, Fox Australia, Extreme Channel and Allarco Superchannel. The Dew Tour partners include Mountain Dew (tour title sponsor) and Nike 6.0, Wendy’s and Toyota (event title sponsors). Associate partners include Ball Park, JCPenney, MATADOR by Jack Link’s, Paul Mitchell, PlayStation, PowerBar, Sony and Verizon. More information can be found at www.Allisports.com.
Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer-facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, Lucas Oil AMA Pro Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour. Alli Productions, which creates original content, produces and presents content with partners and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks. More information can be found at www.Allisports.com.
NBC Universal
NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.
MTV2
MTV2 is a man’s best friend, with the highest concentration of males 12-24 and 12-34 on TV today. A vibrant mix of music, lifestyle and action sports programming, MTV2 has reflected the habits and behavior of young people since its launch in 1996. MTV2’s audience has grown each year and the channel is currently available in nearly 80 million homes. MTV2 is part of MTV Networks, a unit of Viacom, one of the world’s leading creators of programming and content across all media platforms.
