Rockstar BMX Team Riders Among Athletes Competing at Dew Tour’s Toyota Challenge!

Written by: Rockstar Energy Drink

BRETT BANASIEWICZ, ROB DARDEN, DENNIS ENARSON, ELLIS, NYQUIST, PARSLOW, MACKAY, NASTAZIO, TABRON, AND WHITTON AMONG ATHLETES COMPETING AT DEW TOUR’S TOYOTA CHALLENGE SEPTEMBER 16 – 19 AT ENERGYSOLUTIONSARENA IN SALT LAKE CITY

Competitions with FMX Legends Mike Mason, Adam Jones, Jeremy “Twitch” Stenberg and Nate Adams

Burr Ridge, Ill. – September 13, 2010 – The Dew Tour returns to Salt Lake City for the fourth consecutive year for the Toyota Challenge, September 16-19 at EnergySolutionsArena. The four-day event will feature competitions with the best skateboard and BMX athletes, along with the largest FMX competition on the 2010 Dew Tour. Reserved tickets, which guarantee a seat at Final competitions on the day of purchase, are available for $35.

Freestyle motocross returns to Salt Lake City bigger and better than ever, with two exciting competitions on Friday and Saturday. Friday’s Open Qualifiers will showcase new talent in FMX, where those that advance will face off against the legends in the sport on Saturday in a winner-take-all final. The best talent in FMX has been invited to the Toyota Challenge, including Adam Jones, Jeremy “Twitch” Stenberg, Mike Mason and Nate Adams.

The star-studded field of skateboard and BMX athletes competing in this weekend’s Toyota Challenge includes reigning Dew Cup champions, Olympic gold medalists and X Games 16 gold medalists. Among them are:

• Shaun White (skate vert): two-time Olympic gold medalist, summer and winter Dew Cup champion, X Games gold medalist, and 1^st place Skate Vert finisher at the Wendy’s Invitational
• Pierre-Luc Gagnon (skate vert): ’08 Dew Cup champion, X Games 16 gold medalist
• Ryan Sheckler (skate park): Three-time Dew Cup champion and X Games 16 gold medalist
• Paul Rodriguez (skate park): X Games gold medalist, skate park winner at the 2010 Dew Tour Wendy’s Invitational
• Garrett Reynolds (bmx park): Defending Dew Cup champion and recent X Games gold medalist
• Dave Mirra (bmx park): BMX legend and second overall in last season’s Dew Cup standings
• Brett Banasiewicz (bmx park and dirt): 15-year-old rising star in BMX and 1^st place BMX Dirt finisher at both the Nike 6.0 BMX Open and Wendy’s Invitational

Athletes are pre-qualified based on their 2010 Dew Tour rankings. The full list of pre-qualified athletes is as follows:

*Indicates wild cards

Taking place in conjunction with the Toyota Challenge are the Gatorade Free Flow Tour Finals, the official amateur series of the Dew Tour. Over 70 of the best amateur skateboarders and BMX riders will be in Salt Lake City vying for a chance to compete against the pros at the Dew Tour Championships in Las Vegas this October.

In addition,

The Toyota Challenge schedule of events is as follows:

Thursday, September 16^th – Gates Open at 3:00pm
3:30PM – 4:30PM          BMX Vert Prelims
4:30PM – 6:30PM          Skateboard Park Prelims
7:00PM – 8:30PM          BMX Dirt Prelims

Friday, September 17^th – Gates Open at 1:00pm
1:00PM – 2:30PM          Skateboard Vert Prelims
3:00PM – 4:30PM          Gatorade Free Flow Tour Skateboard Park Final – Round 1
4:00PM – 6:30PM          BMX Park Prelims
5:00PM – 7:30PM          Freestyle Motocross Open Qualifier
7:30PM – 8:30PM          BMX Vert Final
9:00PM – 11:00PM        Neon Trees and Paper Tongues Concert

Saturday, September 18^th – Gates Open at 11:30AM
12:15PM – 1:30PM        Gatorade Free Flow Tour Skateboard Park Final – Round 2
2:00PM – 4:00PM          BMX Dirt Final
5:00PM – 6:15PM          Skateboard Park Final
6:15PM – 7:00PM          Gatorade Free Flow Tour BMX Dirt Final
8:00PM – 9:30PM          Freestyle Motocross

Sunday, September 19^th – Gates Open at 11:00AM
11:30AM – 1:30PM        Gatorade Free Flow Tour BMX Park Final
2:00PM – 4:00PM          Skateboard Vert Final
5:00PM – 6:00PM          BMX Park Final
6:00PM – 6:45PM          Gatorade Free Flow Tour Skateboard Vert Final

***SCHEDULE SUBJECT TO CHANGE***

In addition to world-class competitions, the four -day event will include a live concert by Neon Trees and Paper Tongues as part of the MTV2 Rock N Jock Concert Series on Friday starting at 9pm. Onsite at EnergySolutions Arena, there will be the interactive Festival Village featuring Mountain Dew and FUEL TV’s Green Label Experience, the Nike iD program where fans can customize their own pair of shoes, the NERF Dart Tag World Championships, free product giveaways, demos of the latest Sony and PlayStation games and electronics and athlete autograph signings.

Tickets for the Toyota Challenge are available through Smith’s Tix, Smithstix.com and the EnergySolutions Arena Box Office or by phone at 801-476-8499.Visitwww.Allisports.com for more information.

Friday, Saturday and Sunday Action Zone tickets cost $100 for adults and children and provide access to priority reserved seating for all finals. Additionally, Action Zone ticket-holders receive Dew Tour merchandise, a behind-the-scenes tour, athlete autograph session, merchandise discount coupon, Fast Pass access into all venues and interactive areas and cold Mountain Dew. Reserved seating tickets are $35 for children and adults and guarantees seating for all finals competitions. Grounds Pass tickets cost $15 for adults and $7.50 for children ages 2-10. Receive a FREE Thursday grounds pass ticket with every Friday-Sunday ticket purchased. Family 4 packs and 3-day ticket packages are also available.

The complete 2010 Dew Tour schedule is as follows:

Event Date Location

Skate Open,                                   June 25-26        Boston, Mass. – TD Garden

ISF Skateboarding World Championships

Nike 6.0 BMX Open                     July 23-24         Chicago, Ill. – Soldier Field South Festival Lot

Wendy’s Invitational                     Aug. 12-15        Portland, Ore. – Rose Quarter

Toyota Challenge                     Sept. 16-19       Salt Lake City, Utah – EnergySolutions Arena

Dew Tour Championships            Oct. 14-17         Las Vegas, Nev. – Hard Rock Hotel & Casino

In its sixth year, the top athletes in the world will take part in the 2010 Dew Tour, all competing for the highly coveted Dew Cup that will be awarded at season’s end to champions in each of the five disciplines, culminating at the Dew Tour Championships at the Hard Rock Hotel & Casino in Las Vegas. The 2009 Dew Cup champions include Chris Cole (skateboard park), Bucky Lasek (skate vert), Garrett Reynolds (BMX park), Jamie Bestwick (BMX vert) and Ryan Nyquist (BMX dirt).

MOTION CITY SOUNDTRACK AND NEW POLITICS PERFORM LIVE CONCERT AT DEW TOUR’S NIKE 6.0 BMX OPEN, JULY 23

Written by: Rockstar Energy Drink

MOTION CITY SOUNDTRACK AND NEW POLITICS PERFORM LIVE CONCERT AT DEW TOUR’S NIKE 6.0 BMX OPEN, JULY 23

Part of the MTV2 Rock N Jock Concert Series, the Concert will Take Place at Soldier Field’s South Festival Lot at 9pm with Tickets Starting at $15

Burr Ridge, Ill. – July 6, 2010 - Motion City Soundtrack will headline with New Politics opening at Soldier Field’s South Festival Lot in Chicago on Friday, July 23 at 9:00pm.The concert is part of the MTV2 Rock N Jock Concert Series and will kick of the second stop of the 2010 Dew Tour, the Nike 6.0 BMX Open. The two-day event features park, vert and dirt competitions with the best BMX athletes in the world including Dave Mirra, Garrett Reynolds, Jamie Bestwick and Ryan Nyquist. Tickets to the event start at just $15.

Motion City Soundtrack released their Mark Hoppus produced major label debut  “My Dinosaur Life” on Columbia Records earlier this year to raves from the media including Vanity Fair, Entertainment Weekly (A-), Spin, USA Today, and Alternative Press (5 out of 5).  The album debuted at #15 on the Billboard 200 and the band preformed their first single on Late Night With Jimmy Fallon.  They followed the release with sold out headlining tours of the US, Australia, Japan, and UK and are currently out as one of this yearâ•˙s Vans Warped Tour headliners.  The band just launched their “Give A Little Help” Campaign, in conjunction with their next single “A Lifeless Ordinary (Need A Little Help)”, where fans can post a video about something they’ve done to help a person, cause, or charity -  check out www.motioncitysoundtrack.com for more information.  And at the end of the summer Motion City Soundtrack will head to the UK to play the main stage at Reading and Leeds Festival before returning Stateside to play Bumbershoot in Seattle and another US headline tour set for the fall.

Denmark rock band, New Politics, is made up of David Boyd (vocals), Soren Hansen (guitar/vocals/keys), and Poul Amaliel (drums/vocals). In November 2009, they signed with RCA. New Politics “Yeah Yeah Yeah” is the theme song for the 2010 Dew Tour Season, playing at the open and close to all Dew Tour broadcasts on NBC Sports, USA Network, MTV2, Fuel TV, Universal HD and Extreme Channel, as well as internationally on Eurosport 2, Fox Sports Australia and Extreme Channel. It will be heard throughout the season during athlete features, commercial bumpers and on-site at Dew Tour events.

Tickets for the Nike 6.0 BMX Open are now on sale at Ticketmaster, Ticketmaster.com and select Ticketmaster retail outlets or by phone at (800) 745-3000.

Friday and Saturday Action Zone tickets cost $75 for adults and children and provide access to priority reserved seating for all finals. Additionally, Action Zone ticket-holders receive Dew Tour merchandise, a behind-the-scenes tour, athlete autograph session, merchandise discount coupon, Fast Pass access into all venues and interactive areas and cold Mountain Dew. Reserved seating tickets are $35 for children and adults and guarantees seating for all finals competitions. Grounds Pass tickets cost $15 for adults and children.

The complete 2010 Dew Tour schedule is as follows:
Event                                       Date                             Location
Skate Open,                              June 25-26                    Boston, Mass. – TD Garden
ISF Skateboarding World Championships
Nike 6.0 BMX Open                  July 23-24                     Chicago, Ill. – Soldier Field South Festival Lot
Wendy’s Invitational                   Aug. 12-15                    Portland, Ore. – Rose Quarter
Toyota Challenge                      Sept. 16-19                   Salt Lake City, Utah – EnergySolutions Arena
Dew Tour Championships          Oct. 14-17                     Las Vegas, Nev. – Hard Rock Hotel & Casino

In its sixth year, the top athletes in the world will take part in the 2010 Dew Tour, all competing for the highly coveted Dew Cup that will be awarded at season’s end to champions in each of the five disciplines, culminating at the Dew Tour Championships at the Hard Rock Hotel & Casino in Las Vegas. The 2009 Dew Cup champions include Chris Cole (skateboard park), Bucky Lasek (skate vert), Garrett Reynolds (BMX park), Jamie Bestwick (BMX vert) and Ryan Nyquist (BMX dirt).

MTV2 LAUNCHES ROCK N JOCK CONCERT SERIES WITH DEW TOUR

Written by: Rockstar Energy Drink

MTV2 LAUNCHES ROCK N JOCK CONCERT SERIES WITH DEW TOUR

New Concert Series Launches with Breakout Bands Neon Trees and Paper Tongues

Burr Ridge, Ill. – June 17, 2010 – MTV2 and the Dew Tour today announced the MTV2 Rock N Jock Concert Series, a groundbreaking partnership that will provide artists with a 360 degree promotional platform through television, online and live events. Breakout bands, Neon Trees and Paper Tongues, will co-headline the MTV2 Rock N Jock Concert Series this summer at three of the five stops on the 2010 Dew Tour. The musical acts for the remaining two stops will be announced in the coming weeks.

The MTV2 Rock N Jock Concert Series will embark on a multi-city tour, making stops at all five Dew Tour events. Neon Trees and Paper Tongues will be co-headlining at the following events:

Date            Location                                         Event
June 24         Boston’s City Hall Plaza          Skate Open, ISF Skateboarding World
Championships
August 13       Portland’s Rose Quarter                         Wendy’s Invitational
September 17    Salt Lake City’s EnergySolutions Arena          Toyota

Neon Trees and Paper Tongues will receive national, on-air coverage during Dew Tour broadcasts on NBC and additional exposure across the MTV family of networks, including MTV2, MTVU, MTV Hits and full integration into the Rock N Jock programming block. This groundbreaking partnership immediately uplifts the Dew Tour music platform and exposes it to a wider, diverse audience through the MTV family of networks.

“This partnership provides a unique opportunity for artists to expand their fan base live at the Dew Tour and through a dual platform of MTV and NBC national exposure – an industry first,” said BJ Carretta, Director of Marketing and Communications. “Through partnering with MTV2, and having bands like Neon Trees and Paper Tongues on-board, we instantly elevate the Dew Tour music platform.”

For more information on Neon Trees visit www.fameisdead.com.
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For more information on Paper Tongues, visit www.papertongues.ning.com.

The complete 2010 Dew Tour event schedule is as follows:
Event                           Date                    Location
Skate Open,                           June 25-26              Boston, Mass. – TD Garden ISF Skateboarding World Championships
Nike 6.0 BMX Open                July 23-24              Chicago, Ill. – Soldier Field South Festival Lot
Wendy’s Invitational                Aug. 12-15              Portland, Ore. – Rose Quarter
Toyota Challenge                      Sept. 16-19             Salt Lake City, Utah – EnergySolutions Arena
Dew Tour Championships       Oct. 14-17              Las Vegas, Nev. – Hard Rock Hotel & Casino

Entering its sixth year, the top athletes in the world will take part in the 2010 Dew Tour, all competing for the highly coveted Dew Cup that will be awarded at season’s end to champions in each of the five disciplines, culminating at the Dew Tour Championships at the Hard Rock Hotel & Casino in Las Vegas. The 2009 Dew Cup champions include Chris Cole (skateboard park), Bucky Lasek (skate vert), Garrett Reynolds (BMX park), Jamie Bestwick (BMX vert) and Ryan Nyquist (BMX dirt).

# # #

Dew Tour
The Dew Tour consists of five major, multi-sport events spanning across the country, with a cumulative points system, a $2.5 million competitive purse a bonus pool at year-end based on overall tour standings. The Tour features skateboarding (park and vert), BMX (park, vert and dirt) and freestyle motocross. At season’s end, the overall points leaders in the five disciplines will be crowned year-end champions and awarded the prestigious Dew Cup. As part of an Alli property, key lifestyle elements complement the competitions at each Tour event including the Festival Village, specialty competitions, and live, cutting-edge music. The Dew Tour is broadcast live on NBC Sports with additional competition and lifestyle broadcasts on MTV, MTV2 and USA. The Dew Tour is also distributed on Fuel TV, Universal HD, and internationally on Eurosport 2, Fox Australia, Extreme Channel and Allarco Superchannel. The Dew Tour partners include Mountain Dew (tour title sponsor) and Nike 6.0, Wendy’s and Toyota (event title sponsors). Associate partners include Ball Park, JCPenney, MATADOR by Jack Link’s, Paul Mitchell, PlayStation, PowerBar, Sony and Verizon. More information can be found at www.Allisports.com.

Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer-facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, Lucas Oil AMA Pro Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour. Alli Productions, which creates original content, produces and presents content with partners and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks. More information can be found at www.Allisports.com.

NBC Universal
NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

MTV2
MTV2 is a man’s best friend, with the highest concentration of males 12-24 and 12-34 on TV today. A vibrant mix of music, lifestyle and action sports programming, MTV2 has reflected the habits and behavior of young people since its launch in 1996. MTV2’s audience has grown each year and the channel is currently available in nearly 80 million homes. MTV2 is part of MTV Networks, a unit of Viacom, one of the world’s leading creators of programming and content across all media platforms.