MTV2 LAUNCHES ROCK N JOCK CONCERT SERIES WITH DEW TOUR

New Concert Series Launches with Breakout Bands Neon Trees and Paper Tongues

Burr Ridge, Ill. – June 17, 2010 – MTV2 and the Dew Tour today announced the MTV2 Rock N Jock Concert Series, a groundbreaking partnership that will provide artists with a 360 degree promotional platform through television, online and live events. Breakout bands, Neon Trees and Paper Tongues, will co-headline the MTV2 Rock N Jock Concert Series this summer at three of the five stops on the 2010 Dew Tour. The musical acts for the remaining two stops will be announced in the coming weeks.

The MTV2 Rock N Jock Concert Series will embark on a multi-city tour, making stops at all five Dew Tour events. Neon Trees and Paper Tongues will be co-headlining at the following events:

Date            Location                                         Event
June 24         Boston’s City Hall Plaza          Skate Open, ISF Skateboarding World
Championships
August 13       Portland’s Rose Quarter                         Wendy’s Invitational
September 17    Salt Lake City’s EnergySolutions Arena          Toyota

Neon Trees and Paper Tongues will receive national, on-air coverage during Dew Tour broadcasts on NBC and additional exposure across the MTV family of networks, including MTV2, MTVU, MTV Hits and full integration into the Rock N Jock programming block. This groundbreaking partnership immediately uplifts the Dew Tour music platform and exposes it to a wider, diverse audience through the MTV family of networks.

“This partnership provides a unique opportunity for artists to expand their fan base live at the Dew Tour and through a dual platform of MTV and NBC national exposure – an industry first,” said BJ Carretta, Director of Marketing and Communications. “Through partnering with MTV2, and having bands like Neon Trees and Paper Tongues on-board, we instantly elevate the Dew Tour music platform.”

For more information on Neon Trees visit www.fameisdead.com.
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For more information on Paper Tongues, visit www.papertongues.ning.com.

The complete 2010 Dew Tour event schedule is as follows:
Event                           Date                    Location
Skate Open,                           June 25-26              Boston, Mass. – TD Garden ISF Skateboarding World Championships
Nike 6.0 BMX Open                July 23-24              Chicago, Ill. – Soldier Field South Festival Lot
Wendy’s Invitational                Aug. 12-15              Portland, Ore. – Rose Quarter
Toyota Challenge                      Sept. 16-19             Salt Lake City, Utah – EnergySolutions Arena
Dew Tour Championships       Oct. 14-17              Las Vegas, Nev. – Hard Rock Hotel & Casino

Entering its sixth year, the top athletes in the world will take part in the 2010 Dew Tour, all competing for the highly coveted Dew Cup that will be awarded at season’s end to champions in each of the five disciplines, culminating at the Dew Tour Championships at the Hard Rock Hotel & Casino in Las Vegas. The 2009 Dew Cup champions include Chris Cole (skateboard park), Bucky Lasek (skate vert), Garrett Reynolds (BMX park), Jamie Bestwick (BMX vert) and Ryan Nyquist (BMX dirt).

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Dew Tour
The Dew Tour consists of five major, multi-sport events spanning across the country, with a cumulative points system, a $2.5 million competitive purse a bonus pool at year-end based on overall tour standings. The Tour features skateboarding (park and vert), BMX (park, vert and dirt) and freestyle motocross. At season’s end, the overall points leaders in the five disciplines will be crowned year-end champions and awarded the prestigious Dew Cup. As part of an Alli property, key lifestyle elements complement the competitions at each Tour event including the Festival Village, specialty competitions, and live, cutting-edge music. The Dew Tour is broadcast live on NBC Sports with additional competition and lifestyle broadcasts on MTV, MTV2 and USA. The Dew Tour is also distributed on Fuel TV, Universal HD, and internationally on Eurosport 2, Fox Australia, Extreme Channel and Allarco Superchannel. The Dew Tour partners include Mountain Dew (tour title sponsor) and Nike 6.0, Wendy’s and Toyota (event title sponsors). Associate partners include Ball Park, JCPenney, MATADOR by Jack Link’s, Paul Mitchell, PlayStation, PowerBar, Sony and Verizon. More information can be found at www.Allisports.com.

Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer-facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, Lucas Oil AMA Pro Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour. Alli Productions, which creates original content, produces and presents content with partners and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks. More information can be found at www.Allisports.com.

NBC Universal
NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

MTV2
MTV2 is a man’s best friend, with the highest concentration of males 12-24 and 12-34 on TV today. A vibrant mix of music, lifestyle and action sports programming, MTV2 has reflected the habits and behavior of young people since its launch in 1996. MTV2’s audience has grown each year and the channel is currently available in nearly 80 million homes. MTV2 is part of MTV Networks, a unit of Viacom, one of the world’s leading creators of programming and content across all media platforms.

Dew Tour Championships to be Held in Las Vegas at Season’s End

Burr Ridge, Ill. – March 15, 2010 – The Dew Tour, the world’s premier season-long action sports tour, today announced its complete schedule for the 2010 season. The 2010 circuit will return to Boston and Chicago for single-sport competitions and to Portland, Ore. and Salt Lake City for multi-sport events. Highlighting the 2010 schedule is the addition of new host city Las Vegas, where the final stop of the season – the Dew Tour Championships – will be held in conjunction with the year-end awards ceremony.

Bringing the Dew Tour to Las Vegas for the first time in the Tour’s six-year history, the world-famous strip will serve as a backdrop for the Dew Tour Championships as well as the Dew Cup awards ceremony. After moving the event closer to what many consider the mecca of action sports – Southern California – the finale to the sixth season will be highlighted by fierce competition in addition to an elevated awards ceremony for the Dew Tour’s year-end accolades.

“We are excited to host the first Dew Tour Championships in Las Vegas,” said Pat Christenson, President of Las Vegas Events. “Las Vegas has a long and storied history of supporting high-profile, season-ending championships. This event will be our first foray into championship action sports and a great addition to our roster of Signature Events.”

“I’m excited that the Dew Tour is going to be in Las Vegas this year. I love Vegas, so to be able to compete there seems almost surreal,” said three-time Dew Cup champion, Ryan Sheckler. “The talent on the Dew Tour is going to be amazing this year, so I’m just looking forward to the season and the level of skateboarding that we’ll bring to fans.”

The full Dew Tour schedule also includes a skate-specific (park and vert) stop in Boston in June, followed by a BMX-specific (park, dirt and vert) event in Chicago. The five-stop tour will then continue on to Portland, Ore., Salt Lake City and Las Vegas, all featuring multi-sport events. Over the course of the Tour, athletes will compete to accumulate points based on their individual-event finishes, each vying for the most overall points and the title of Dew Cup champion.

“All five of our host cities for this upcoming year have shown tremendous support, and the addition of Las Vegas to the slate will make the final event of the year that much more dynamic and dramatic,” said Chris Prybylo, Alli Vice President of Events and Dew Tour General Manager. “We look forward to what this season will bring and the climatic conclusion of the Dew Tour Championships in Vegas this October.”

Tickets for the 2010 Dew Tour will be on sale soon and will be available via Ticketmaster.com <http://Ticketmaster.com>  and at Ticketmaster box offices. Visit allisports.com <http://www.allisports.com/>  for more information.

The complete 2010 Dew Tour schedule is as follows:
Event Date Location
Skate Open,                                        June 25-26                    Boston, Mass. – TD Garden
ISF Skateboarding World Championships
Nike 6.0 BMX Open                          July 23-24                  Chicago, Ill. – Museum Campus
Wendy’s Invitational                        Aug. 12-15                    Portland, Ore. – Rose Quarter
Toyota Challenge                              Sept. 16-19                   Salt Lake City, Utah – EnergySolutions Arena
Dew Tour Championships               Oct. 14-17                    Las Vegas, Nev. – Hard Rock Hotel & Casino

Entering its sixth year, the top athletes in the world will take part in the 2010 Dew Tour, all competing for the highly coveted Dew Cup that will be awarded at season’s end to champions in each of the five disciplines. The 2009 Dew Cup champions include Chris Cole (skateboard park), Bucky Lasek (skate vert), Garrett Reynolds (BMX park), Jamie Bestwick (BMX vert) and Ryan Nyquist (BMX dirt).

AND Nyquist OWNED the Dirt tonight in the final. He took the number 1 spot on the podium putting him in the top spot for the season rankings!!!!

I filmed Rob Darden the other day riding the grind ledge at Josh Harrington’s house. I edited it at Greenville Airport because i am flying to Salt Lake City today for the Dew Tour. Enjoy!

So there is a HUGE event coming up in Salt Lake City. No it’s not the
Dew Tour. It’s the annual Ogio Tubing Trip after the Dew Tour in Salt
Lake City. Not too brag, but I did very well last year in the event. I
trained hard before hand in Greenville, NC…

CHAMP in training!

Preparing Like a Winner!